As the truism goes, there are 10 years of hard work behind every overnight success. In an industry filled with plants and manufactured hype, Russ did it all himself. No deep-pocketed managers funded his ascent. No co-signs propelled his rise.

When most of his peers mimic the most popular disposable art, Russ has created an uncategorizable style—one almost as brilliantly alien as history’s finest ATLiens. There are hints of hammock-rocking reggae, whiskey-soaked Southern rock, and soul-scarred R&B. No gimmicks, just eclectic fusion at its most advanced.

Russ made all the beats. He wrote all the raps and the hooks. He engineered and mixed and sang the songs, played the guitar, programmed the drums, and delved deep into his soul to figure out who he is and what he wants out of life. Then he wrote manifestos like “Do It Myself” to outline the road map for others to follow.

This is heartfelt, truthful music for self-empowerment. Real soul. It’s hard but melodic, sophisticated but with a direct emotional message. There is a quote from the Alchemist, “and, when you want something, all the universe conspires in helping you to achieve it.” Russ internalized that message, actualized it, and now, this story’s really about to begin.